In 2016, healthcare consumerism will continue to drive change as patients are expecting more access and convenience from their healthcare providers than ever before.
While there are some key differences to consider, the ideal digital patient experience in healthcare isn't really that far off from that of consumers in the retail industry. In an interesting article recently posted by Healthcare IT News, the way in which patients can book appointments is cited as an essential part of the online journey to be carefully considered.The article states that booking appointments can be a major obstacle to a patient's ability to receive care and removing barriers to entry by providing a new mix of appointment booking options can greatly improve the health of a particular community.
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